HOW IS DIGITAL MARKETING DIFFERENT FROM TRADITIONAL MARKETING?

 HOW IS DIGITAL MARKETING DIFFERENT FROM TRADITIONAL MARKETING?

INTRODUCTION:

Traditional Marketing: Traditional marketing is the old way of marketing Technique. It refers kind of promotion, advertisement, includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. in which companies are used in the early period to market their product. 

The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision. 

Digital Marketing: Digital Marketing is modern way of marketing Technique.In which we promoting, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, youtube..etc. 

Traditional Marketing v/s Digital Marketing:

Traditional marketing and Digital marketing both have their own pros and cons still digital marketing as got an upper hand over traditional marketing methods. Below are some key differences to understand the traditional marketing vs digital marketing methods better:

1. Traditional marketing is limited in terms of targeted audience/consumers as it is limited to local customers/consumers whereas digital marketing grab the attention of customers or the consumers from all over the world and thus through digital marketing companies can reach out to a greater number of consumers/buyers/customers as compared to traditional marketing. Also, digital marketing involves two-way communication which allows serving the customer’s requirement in an efficient manner.

2. Digital marketing provides quick and real-time marketing results that let the companies refine and streamline the marketing strategies for generating maximum revenue and profit. This is one of the key reasons why companies are switching to digital marketing platforms.

3. Digital marketing is highly cost-efficient and eco-friendly as it provides paper free transactions. The marketers and consumers can interact through various social media platforms that do not charge even a single penny and the documentations are in the form of soft copies stored on the websites which can be accessed any time anywhere.

Traditional marketing channels include:

• Outdoor (Billboards, bus/taxi wraps, posters etc)

• Broadcasting (TV, Radio etc)

• Print (Magazines, newspapers etc)

• Direct Mail (catalogues etc)

• Telemarketing (Phone, text message)

• Window display and signs

PROS OF TRADITIONAL MARKETING:

Impactful and easy to understand: A visually bold billboard or a striking TV commercial is a normal part of most people’s day to day lives. They’re easy to digest and often entertaining.

Printed marketing materials are more permanent: If you have an advert in an issue of The New York Times it will be there until the magazine is recycled. Which is great if the consumer is an avid collector.

More memorable: Seeing something in real life rather than on your phone is more likely to be remembered. The anticipation of the new Super-Bowl ads or a beautiful and impressive window display is more likely to stay in your mind than an instagram ad you’ll probably scroll past in seconds.

CONS OF TRADITIONAL MARKETING:

More difficult to measure campaigns: There are ways to measure traditional marketing campaigns such as brand trackers but they are nowhere near as in depth or intelligent as the tools available for digital marketing.

Often expensive: If you’re a brand in its infancy chances are you don’t have the funds for a 4 page spread in Vogue. Many forms of traditional marketing will set you back a considerable amount.

No direct interaction with the consumer: Unlike social media marketing, you’re more or less in the dark about your audience’s reaction to your marketing efforts.

Digital marketing channels include:

• Social media (Facebook, Instagram etc)

• Website

• Content marketing

• Affiliate marketing

• Inbound marketing

• Email marketing

• PPC (pay per click

• SEM (Search engine marketing)

PROS OF DIGITAL MARKETING:

More options for engagement: Through channels such as social media you can physically see what your audience think of your brand and marketing efforts. If your marketing has been shared, liked and had plenty of positive comments, you know you’re doing something right.

Easy to measure your campaigns: On the flipside to traditional marketing, the specifics of digital marketing tracking is exceptionally in depth. This makes your learnings extremely clear for your next round of marketing efforts.

Makes clever targeting possible: If you have the tools to specifically target a 29 year old female writer who loves Lizzo and drinking Guinness then surely you can also create perfectly tailored content?

CONS OF DIGITAL MARKETING:

Digital ads can be deemed as annoying: Think about the moment you’re scrolling through your Facebook homepage and all you want to do is see what your old school friends are up to these days. Then you get the dreaded sponsored ad for something related to an embarrassing ailment you googled the night before. It’s sure to make you actively dislike the very brand doing the clever targeting.

Less permanent: Digital marketing efforts like Google ads, banners, promo emails or social media ads can have a fleeting, temporary character. They’re intangible and can easily be ignored. If your target audience keeps scrolling or clicks to the next page your ad will be gone from their screen.

Constantly evolves: To get the most out of your digital marketing efforts there is a lot to learn. Each channel usually requires its own specialist, from search engine marketing to social media, each channel requires a pro to get the best bang for your buck. However, a grass-roots social media marketing strategy is a great place to start. Have a look at our digital marketing strategy guide for some inspiration.

CONCLUSION:

Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget and understanding your target audience. Got more information on this topic? Share with us in the comments.

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