SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

SMM(Social Media Marketing):

SMM or Social Media Marketing is the process of using social media platforms to market a business. The goals of SMM are to generate brand awareness, promote products and services, and drive traffic to a website.

Types of SMM:

• Social Networking: This refers to social media channels where people connect with others online. Social networking sites let you post, share, and respond to each other’s content. These platforms are a good place to share links to your articles to generate more awareness for them. You can also increase the reach for content by paying to promote it. Popular social networks include Facebook, Twitter, and LinkedIn.

• Image Sharing: This refers to social platforms that allow you to share pictures. Image sharing sites are a good place to show off your products and promote user-generated content. Some people even use image sharing sites to run giveaways and contests to boost brand awareness. Popular image sharing sites include Instagram, Snapchat, and Pinterest.

• Video Sharing: This refers to social channels that let you upload videos and share them with the world. Video sharing sites are a good place to build your brand by educating your audience on key topics, producing how-to videos, and answering questions in face-to-face interaction. Popular video sharing sites include YouTube, Vimeo, and Dailymotion.

• Social Blogging: This refers to social sites that are built to be publishing platforms. Social blogging sites can help you build more authority for your brand and reach new readers who are not actively searching for your business on other social media platforms. This channel is a good place to re-purpose parts of existing blog content as a way to drive traffic back to your main website. Popular social blogging sites include Medium and Tumblr.

What is SMM used for?

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers. SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e. Electronic Word of Mouth, or eWoM). The point of SMM is to obtain direct feedback from users (or potential customers), so that the company gets a personal stamp at the same time, i.e. it appears more human-like. By means of interactive options on social networks, the customers get the chance to be heard, either by asking questions or by making complaints. This type of SMM is called Social Customer Relation Management (Social CRM), which can further lead to enhancing credibility and return on investment (ROI), of course, if the users are satisfied with content, relationship with the company and the service provided.

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