APPLICATIONS OF VIRTUAL REALITY
Automotive industry:
Luxury Brands such as BMW and Land Rover already use VR to hold early design and engineering reviews to check the visual design and object obscuration of the vehicle.VR is saving the automotive industry millions by reducing the number of prototypes built per vehicle line.
Healthcare:
Healthcare in an important application where VR can have a significant impact. Now-a-days healthcare professionals use virtual models to prepare themselves for working on real bodies and VR has even been used as pain relief for burn injuries.VR can also be used as a treatment for mental health issues, with Virtual Reality Exposure Therapy thought to be particularly effective in the treatment of PTSD and anxiety.
Retail:
With body-scanning technology in VR, which would allow us to try on clothes virtually and see what it looks like. Various companies are attempting to bring us the VR shopping experience, including the European retailer ASOS, who invested in software development company Trillenium.
Tourism:
The industry is taking the first steps to enabling you to go on guided virtual tours of hotels, restaurants and tourist landmarks. Thomas Cook launched their ‘Try Before You Fly’ VR experience in 2015, where potential holidaymakers visit stores in various countries to experience the holiday in VR before booking it.
Real estate:
You can look round properties from the comfort of your [existing] home – no estate agent or sacrificing your weekend needed. This allows people to explore houses online and then only view the ones you're most likely to love in person.Matterport are leading the way and have already scanned thousands of homes using their scanning hardware.
Architecture:
VR makes it possible to see not just what a building or space will look like but how it will feel. For home-owners, they can experience the space before it is physically built and make real-time changes, which save the customer and the architect time and money.
Learning and Development:
The L&D market is beginning to open up to VR, with companies such as VirtualSpeech providing VR training for soft skills. They combine VR apps with Web VR and work with companies to integrate their corporate training into current LMS.This makes training more accessible, cheaper, and increases learning retention levels.
Recruitment:
Lloyds Banking Group has introduced a VR exercise to assess graduates for its 2017 intake. In the future, virtual environments could replace assessment days and interviews themselves, saving on cost and time for both the employer and the potential employee.
Education:
VR could revolutionize education by enabling students to learn in an immersive, experiential way.Unimersiv have apps that allow users to take a tour of Ancient Rome, explore the human brain, and board the Titanic.ImmersiveVREducation are building a VR classroom / meeting room space with their ‘Engage’ product, where people can learn from lecturers around the world.
Sports:
You can watch the NBA, NFL, and other events in VR.Companies such as Cosm Immersive enable broadcasters and sports teams to deliver live sports viewing experiences on mobile VR.This is a great way of opening up live sports events to people who can't travel to the venue or can't afford tickets to watch the sports in person.
Art and design:
With VR, you don‘t just create life-size artwork, you can be in it. You can actually step into your image and come out the other side. The most well-known application for creating art in VR is Tilt brush and it's amazing what some people have managed to paint in it.
Events and conferences:
Since VR enables individuals to be places virtually, it provides an avenue for organizers to welcome more individuals into in-person events. At the Mobile World Congress 2016, when conference attendees wore VR headsets as they attended the launching ceremony of the new Samsung S7 and S7 edge smartphones.
Well-being:
With the rise in popularity for wellness and meditation, it's not surprising that there are VR applications that enable users to immerse themselves in a meditative space. Guided Meditation VR is one of the most popular and surrounds the user with beautiful 360 images while they listen to soothing music and a guided meditation.
Social:
There are several players already building social communities in the VR space, such as High Fidelity, vTime, AltspaceVR, Oculus Rooms and Parties, and VRChat.Altspace is one of the most popular and holds regular community-created meetups on topics from ‘Mingle and Chill’ to ‘Boss Monster’.
Charity:
One of the best things about the emergence of VR is its ability to evoke empathy. This makes it extremely valuable to charities as it can be used to increase understanding of an issue. In 2015, Unicef used the video ‘Clouds Over Sidra’ to double their donations towards their work with the Syrian Refugee Crisis.
Marketing:
Marketing is becoming more and more about how companies make customers feel so using VR is a natural extension. Coca-Cola was one of the first companies to try out virtual experiences in their marketing when they transformed their Christmas advert into VR in Poland. It‘s also becoming popular for universities to create virtual campus tours of universities.
Recreation:
Many real-life hobbies are available in VR, and the immersive experience makes them all the more enjoyable and accessible. You can visit museums such as the Natural History Museum in London or, if you‘re more of a thrill-seeker, there’s even a VR theme park opening in China. One of the more unique ways VR is being used is by Galatea, who provides a writing and narrative design management tool for immersive storytelling.
Law enforcement:
As with the military, police forces are using AR and VR tools from companies like VirTra to train personnel in simulated scenarios complete with visual, auditory, and physical stimuli. The technologies even enable police forces to escalate or de-escalate trainees' simulated interactions with individuals inside the virtual training environments, helping learners practice making judgment calls and critical decisions under stress.
News and journalism:
You can now watch news stories and documentaries in VR.This New York Times has already entered this space. You can experience stories rather than just listen to them, as if you were standing opposite the journalist where the story is happening.
Got some more Uses of VR? Share your views down in the comments.
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