SEARCH ENGINE OPTIMIZATION What Is SEO? SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. Core Elements of SEO : On-Page SEO and Off-Page SEO There are two equally important paths: On-page SEO is about building content to improve your rankings. This comes down to incorporating keywords into your pages and content, writing high-quality content regularly, making sure your metatags and titles are keyword-rich and well-written, among other factors. Off-page SEO is the optimization happening off of your website itself, such as earning backlinks. This part of the equation involves building relationships and creating content people want to share. Though it takes a lot of legwork, it’s...
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